Accomplished in:
Organizational Analysis
Strategic Planning
Public Policy & Government
Branding & Profile Elevation
Fiscal Management
Media Relations
Marketing & Development
Social Media & Web Sites
Writing & Editing
Event Management
Mentoring & Team Building
Technology Skills:
Social media, blogs, web sites, web analytics & marketing.
Twitter, LinkedIn, Face Book, Hoot Suite, Google+.
HTML, CMS, DotNetNuke, Joomla.
Video and web casting.
FrontPage, Corel DRAW, Photoshop, Quark, Word.
Access, Excel, QuickBooks, Heat Press, Laser Engraver.
Major Accomplishments:
Increased news coverage 300% in top-tier media, including C-SPAN, New York Times, Washington Post, Wall Street Journal, Sports Illustrated, Time Magazine, NPR, Dateline, and more.
Reduced department budget 50%.
Engaged with board and leadership to define and implement vision/strategic plan. Reorganized.
Defined traffic acquisition goals, and implemented marketing and merchandising procedures, generating new product lines, new customers and a 20% net increase 3 years in a row.
Built first-ever company web site in HTML and trained staff on technology use.
Introduced and directed online/digital communications as integral component of branding and messaging strategies.
Wrote, designed and/or directed the design and navigation of 6 web sites so far.
Wrote and directed design and production of hundreds of company publications.
Companies at which I’ve worked:
Johnson Foundation (Wingspread, SC Johnson)
Trial Lawyers for Public Justice
National Association of Home Builders
Naval Electronics Systems Security Engineering Center
National Institutes of Health
Quantico Marine Base
American Concrete Institute
MarketPlace Magazine
Nyberg’s Trophies & Awards
Companies at which I’ve consulted and/or volunteered:
YWCA
YMCA
National Literacy Council
Professional Dimensions
Tempo International
Healing Touch
Red Cross
Rotary
Humane Society
Areas of the country in which I’ve worked:
Washington, DC metro
Chicago metro
Milwaukee metro
Detroit metro
Awards:
Tempo-Racine Chapter Innovation Award
Service Industry Advertising Gold Award – multiple years
Service Industry Advertising Silver Award – multiple years
Wilmer Shields Rich Silver Award for Excellence in Communication – multiple years
Wilmer Shields Rich Bronze Award for Excellence in Communication – multiple years
NAHB Create a New Company Slogan Contest, Winning Entry
HUD/FHA Photo Contest, Winning Entry
Ozzie Award, Best Cover Design, MarketPlace Magazine
Online Portfolio: https://sites.google.com/site/theresaportfolio/home
